Fashion, luxury, design, consumer identity, and the aesthetics driving global culture.
Irish designer Sinéad O’Dwyer presents a size-inclusive show at London’s Victoria and Albert Museum, highlighting the industry’s stall on body diversity amid rising costs and cultural shifts.
Archaeologists and art historians have criticised the styling choices for Christopher Nolan’s latest film, arguing that displaying antiquities as fashion accessories strips them of their meaning and ignores their illicit origins.
From Louis Vuitton’s artificial wave to a 686% rise in flip-flop searches, the ‘board short summer’ trend highlights the tension between aspirational style and subcultural authenticity
As brands from Marks & Spencer to Miu Miu release new iterations, analysts and historians point to the ringer T-shirt’s enduring appeal as a response to economic uncertainty and a desire for vintage aesthetics.
Brands such as Vollebak, Urban Privacy, and Cap_able report surging interest in anti-surveillance wear, though experts warn that government regulation, not just celebrity influence, will determine the trend’s future.
As viral videos of tripping incidents surge, stylists and wearers highlight the entanglement hazards of the trend, while the retailer remains silent on safety concerns.
In a recent review for The Guardian, Hughes highlights three standout products that balance durability and versatility, while noting a significant gap in the affordable market.
Fashion journalist Jess Cartner-Morley reports that the thong sandal has re-emerged as a summer staple, driven by Y2K nostalgia and a demand for elevated, minimalist design.
With 10% of engaged couples using GLP-1 medications, the wedding dress industry is grappling with unprecedented logistical challenges, from major resizing costs to the rise of cosmetic surgery for skin laxity.
Leading style and etiquette authorities have published a comprehensive framework for summer conduct, addressing everything from public hygiene and garden noise to the etiquette of group travel and shared accommodation.
From repurposed Michael Owen shirts to custom three-lions jerseys, a generation is using 2000s fashion to reclaim national identity for a diverse team
Chloe Mac Donnell from The Guardian outlines breathable fabrics and smart casual alternatives to replace beachwear in the office.
Fashion writer Jess Cartner-Morley identifies the relaxed denim and short jacket combination as the updated normcore power suit for the modern office
Pharrell Williams’s surf-inspired menswear collection unfolded in near 40C heat, while controversy erupted over the use of student accommodation grounds. Meanwhile, Saint Laurent celebrated its slim silhouettes with a performance by Madonna.
A wider investigation into green claims in the retail fashion sector has led to fresh prohibitions against major brands, reinforcing the need for high-level substantiation of absolute environmental statements.
Data from eBay and Rokit reveals a surge in secondhand athletic wear, while industry experts note a cultural shift towards practical, nostalgic styling over curated uniformity.
From Charles Tyrwhitt suits to the iconic Team GB anorak, Starmer’s style was defined by restraint, controversy, and a silvered coiffure that captivated the public.
The Italian house’s flamboyant Milan show marks a new chapter under co-CEO Stefano Cantino, as the brand navigates a £391m debt pile and corporate reshuffles.
The designers describe their latest showcase as a purified version of the brand, aiming to break perceptions of typical luxury through intentional, meaningful pieces.
How Gen Z’s ironic nostalgia and political sentiment have elevated a 1970s tourist logo into a luxury fashion statement.
A recent analysis by The Guardian traces the enduring legacy of the artist’s eclectic look, revealing how his refusal to follow sartorial rules inspired collections from Burberry and Paul Smith, and remains a reference point for modern style.
The acquisition of the 175-year-old Stoke-on-Trent manufacturer ensures the preservation of 62 jobs and traditional hand-made techniques, following the collapse of parent company Denby.
As fashion trends follow a circular motion, Copenhagen’s raucous Mullet Championship draws over 1,000 spectators to honour history’s most divisive hairstyle.
New shopping guide prioritises comfort, support, and coverage, offering targeted advice for diverse body types and active swimming needs.
From Loewe’s tailored suiting to Patta’s bold streetwear, the intersection of high fashion and football culture is more pronounced than ever, with players like Kylian Mbappé and Virgil van Dijk leading the charge.
The Guardian’s associate editor for fashion reviews the nostalgic 1980s drama, noting how its portrayal of professional rivalries and uninhibited romance offers a welcome respite from today’s social and economic anxieties
In a June 2026 piece for The Guardian, the columnist identifies the maxidress as a relic of predictable style and outlines how to wear the returning short sundress with friction rather than sweetness.
As hundreds of thousands gathered for Arsenal’s first Premier League win in 22 years, the parade revealed a shift from traditional match-day wear to bespoke, global, and sustainable expressions of fandom.
Premiering on HBO and Max this June, *Bring Me the Beauties* offers a nuanced look at the rise and fall of Eternal Values, exploring how the pursuit of peak physical performance blurred the lines between self-help and control.
Fifty-five years after Bianca Jagger shocked the world in Yves Saint Laurent, Dua Lipa’s civil ceremony attire signals a decisive shift in bridal aesthetics, driven by a demand for non-traditional separates and personal authenticity.
With weddings and Wimbledon on the horizon, Cartner-Morley highlights knee-length shorts, Pucci-inspired swimwear, and under-the-radar brands for a polished warm-weather wardrobe.
From cat feeding bowls at the Tate Modern to limited-edition lipstick at the National Portrait Gallery, museums are leveraging merchandise as a marker of cultural capital and a significant revenue stream.
From sorting through decades of fashion to commissioning bespoke alterations, one woman finds that wearing her mother’s clothes offers a tangible connection to her legacy.
New York’s first Muslim mayor wears a bespoke kurta crafted from Arsenal’s 2025-26 away kits to Eid prayers, sparking a global conversation on identity, visibility, and the commercial power of sport.
From John Lewis to Asos, retailers report double-digit sales spikes for fish-themed goods, linking consumer behaviour to the gourmet tinned fish trend and the desire for a 'slower' lifestyle.
From the 1993 British Vogue shoot to her Glastonbury appearance, Kate Moss’s aesthetic legacy is examined alongside the release of James Lucas’s latest documentary.
Published on 29 May 2026, the latest feature from The Guardian Fashion outlines how to accessorise the season’s most versatile garment, drawing on a mix of high-end and high-street retailers.
The Guardian Fashion highlights ten standout shirts ahead of the World Cup, revealing how heritage, folklore, and minimalism are shaping the season’s most anticipated sportswear.
A shift away from the physical risks of stilettos signals a broader cultural move towards footwear that prioritises stability without sacrificing elegance.
The Guardian’s gallery of week two highlights reveals how stars navigated the closing ceremony, from oversized bows to high-top trainers.
The 2026 Met Gala raised $42 million amid significant controversy, highlighting the tension between cultural prestige and the commercial influence of centibillionaires.
The Manchester City manager’s departure marks the end of a decade-long shift in Premier League aesthetics, transforming the dugout from a place of rigid suits into a runway for contemporary menswear.
As hemlines lengthen, experts point to a cultural move toward relaxation and a potential rejection of performative fashion
From the Palace of Versailles to a Barcelona concert stage, the floaty, feminine aesthetic worn by young pop stars has been around since the 1960s. So why all the fuss?
The publication’s latest gallery highlights short shorts and knee-length options, drawing stylistic cues from Harry Styles for the upcoming long weekend.
The luxury house unveiled a new three-year sponsorship of the historic gallery, featuring reissued Speedy handbags and a collection that juxtaposes street style with elite sophistication.
Jess Cartner-Morley identifies 'Posh Grandpa' as the latest character dressing movement, drawing on the aesthetics of Harry Styles and David Hockney to champion eccentricity and ease.
From UK politicians to Hollywood stars, the strategy of ‘enclothed cognition’ suggests that what we wear can influence how we are perceived, though it cannot replace the substance of the work itself.
Reports indicate Chinese ultra-fast fashion giant Shein plans to acquire San Francisco-based brand Everlane for US$100m, while footwear company Allbirds shifts focus to artificial intelligence, highlighting the declining consumer interest in eco-friendly fashion.
Veteran fashion journalist examines the runway history of the Polo label, from its 1972 inception to its global cultural dominance.
From Catherine Deneuve’s satin co-ords to Demi Moore’s sequinned Jacquemus, the 2026 festival kicks off with a diverse mix of high fashion and smart-casual defiance on the Croisette.
As US and Chinese presidents met amid tensions over trade and AI, their identical blue suits drew expert attention to the psychology of visual mirroring in high-stakes negotiations.
As actresses aged 73 to 92 command headlines, industry experts point to a convergence of cultural shifts and economic influence reshaping fashion and film.
The fashion editor’s latest feature prioritises comfort and versatility, offering a curated list of footwear, clothing, and accessories for the modern summer.
As high-profile athletes and fashion insiders embrace functional footwear, experts debate whether the trend offers genuine performance benefits or is simply a new chapter in the evolution of the 'ugly shoe'.
As luxury rivals follow suit with US-based Cruise shows, Anderson’s latest collection for Dior leverages historical ties to Alfred Hitchcock and Marlene Dietrich to bridge fashion, commerce, and cinema.
From Delhi’s Sarojini Nagar to global supply chains, the ₹33,000 crore thrift market offers flexibility but exposes sellers to scams, dead stock, and the volatility of platform algorithms.
In a candid account for The Guardian, Jools Lebron describes how sudden global attention led to professional collapse and personal crisis, and how she is now rebuilding her life in Chicago.
Jess Cartner-Morley argues that brooches have shed their traditional associations to become a witty, elegant, and affordable modern statement.
Prime Minister Keir Starmer's wife, Victoria Starmer, accompanied him to vote on Thursday morning wearing a cream blazer, an outfit noted as part of a longstanding tradition where women in high-stakes political moments utilise tailored jackets to signal authority.
Six brands and designers, including Merrepen Arts and Grace Lillian Lee, unite to highlight the intersection of traditional artistry and contemporary fashion on the eve of the industry's biggest event
The garment, inspired by Allen Jones's 1969 Hatstand sculpture, required a dedicated courier to transport it from the UK to New York in an overhead locker due to airline restrictions.
Palantir, Anthropic, OpenAI and Meta are launching physical merchandise and securing high-profile cultural appearances in a strategy critics term "taste-washing", aiming to present a veneer of artisanal humanism for technologies often viewed as anti-humanist.
Fashion journalist Jess Cartner-Morley argues that the series' portrayal of the former First Lady's natural vibe offers a superior alternative to shoulder pads and excessive accessories, urging readers to prioritise authentic personal style over mimicking specific looks.
The Costume Institute exhibition launches with a "fashion is art" theme, yet the gala faces scrutiny over its funding sources and shifting cultural relevance
Curated by Andrew Bolton, the exhibition explores diverse human forms across 13 thematic sections in the newly expanded Condé Nast Galleries
Co-chairs Beyoncé, Nicole Kidman and Venus Williams preside over an event where ticket prices soar and activist protests clash with high-society arrivals.