The 2026 World Cup fashion tournament has already kicked off
From Loewe’s tailored suiting to Patta’s bold streetwear, the intersection of high fashion and football culture is more pronounced than ever, with players like Kylian Mbappé and Virgil van Dijk leading the charge.
The 2026 FIFA World Cup may not officially commence until Thursday, but the fashion tournament has already begun as national teams arrive at training camps across the United States. The focus has shifted decisively to off-pitch style, encompassing travel outfits, training gear, and formal suiting. This pre-tournament period has seen brands such as Loewe, Gabriela Hearst, Patta, and Drake’s Nocta collaborate directly with national teams, reflecting a significant increase in fashion’s influence on football since the 2022 tournament.
Key players are already drawing attention for their sartorial choices. France’s Jules Koundé and Kylian Mbappé turned their training camp in Clairefontaine into a catwalk, while the Netherlands’ Virgil van Dijk and Spain’s Lamine Yamal have posted outfits to their Instagram accounts. Yamal, who recently wore a Chanel jacket, and Van Dijk, noted for his elevated classic style, are highlighted as players to watch. The Dutch streetwear brand Patta has worked with the Netherlands team, featuring bold orange and black prints with lions and chains, a look Van Dijk wore for a pre-tournament friendly against Algeria.
The synergy between managers and players is also evident in their style. US team manager Mauricio Pochettino regularly wears relaxed-fit suits with open jackets and jerseys underneath, a look mirrored by his squad when they were revealed for the tournament. This coordination signals a shared aesthetic and potentially foreshadows their post-playing careers. Meanwhile, England’s Jude Bellingham has maintained a pristine appearance, opting for tasteful beige co-ords and sleeveless knits despite the heat, contrasting with the regulation tracksuits worn by teammates.
Luxury brands are integrating more deeply into football culture. The Spanish brand Loewe, known for its fashion pedigree, is working with the national team on suits featuring wide trousers and one-button jackets, worn by players including Nico Williams and Pedri. These designs are distinctly more fashion-forward than typical footballers’ suits. Similarly, Germany’s plane outfits focused on a palette of navy, beige, and white, with slacks, chinos, and tasteful knits creating a simple, approachable look comparable to the England team’s attire at Euro 2024.
GQ style editor Mahalia Chang notes that fashion’s influence on football has skyrocketed since 2022. She observes that players’ personal styles are increasingly influencing youth fashion via social media, with brands working closely with players and clubs. Chang states that fashion has been given a currency it hasn’t had before, with players aware of the weight placed on their attire. This trend is set to increase further at the World Cup, as players continue to use their platforms to showcase bold and classic styles alike.