Style

From repurposed Michael Owen shirts to custom three-lions jerseys, a generation is using 2000s fashion to reclaim national identity for a diverse team

Chloe Mac Donnell from The Guardian outlines breathable fabrics and smart casual alternatives to replace beachwear in the office.

Fashion writer Jess Cartner-Morley identifies the relaxed denim and short jacket combination as the updated normcore power suit for the modern office

Pharrell Williams’s surf-inspired menswear collection unfolded in near 40C heat, while controversy erupted over the use of student accommodation grounds. Meanwhile, Saint Laurent celebrated its slim silhouettes with a performance by Madonna.

A wider investigation into green claims in the retail fashion sector has led to fresh prohibitions against major brands, reinforcing the need for high-level substantiation of absolute environmental statements.

Data from eBay and Rokit reveals a surge in secondhand athletic wear, while industry experts note a cultural shift towards practical, nostalgic styling over curated uniformity.

From Charles Tyrwhitt suits to the iconic Team GB anorak, Starmer’s style was defined by restraint, controversy, and a silvered coiffure that captivated the public.

The Italian house’s flamboyant Milan show marks a new chapter under co-CEO Stefano Cantino, as the brand navigates a £391m debt pile and corporate reshuffles.

The designers describe their latest showcase as a purified version of the brand, aiming to break perceptions of typical luxury through intentional, meaningful pieces.

How Gen Z’s ironic nostalgia and political sentiment have elevated a 1970s tourist logo into a luxury fashion statement.

A recent analysis by The Guardian traces the enduring legacy of the artist’s eclectic look, revealing how his refusal to follow sartorial rules inspired collections from Burberry and Paul Smith, and remains a reference point for modern style.

The acquisition of the 175-year-old Stoke-on-Trent manufacturer ensures the preservation of 62 jobs and traditional hand-made techniques, following the collapse of parent company Denby.

As fashion trends follow a circular motion, Copenhagen’s raucous Mullet Championship draws over 1,000 spectators to honour history’s most divisive hairstyle.

New shopping guide prioritises comfort, support, and coverage, offering targeted advice for diverse body types and active swimming needs.

From Loewe’s tailored suiting to Patta’s bold streetwear, the intersection of high fashion and football culture is more pronounced than ever, with players like Kylian Mbappé and Virgil van Dijk leading the charge.

The Guardian’s associate editor for fashion reviews the nostalgic 1980s drama, noting how its portrayal of professional rivalries and uninhibited romance offers a welcome respite from today’s social and economic anxieties

In a June 2026 piece for The Guardian, the columnist identifies the maxidress as a relic of predictable style and outlines how to wear the returning short sundress with friction rather than sweetness.

As hundreds of thousands gathered for Arsenal’s first Premier League win in 22 years, the parade revealed a shift from traditional match-day wear to bespoke, global, and sustainable expressions of fandom.

Premiering on HBO and Max this June, *Bring Me the Beauties* offers a nuanced look at the rise and fall of Eternal Values, exploring how the pursuit of peak physical performance blurred the lines between self-help and control.

Fifty-five years after Bianca Jagger shocked the world in Yves Saint Laurent, Dua Lipa’s civil ceremony attire signals a decisive shift in bridal aesthetics, driven by a demand for non-traditional separates and personal authenticity.

With weddings and Wimbledon on the horizon, Cartner-Morley highlights knee-length shorts, Pucci-inspired swimwear, and under-the-radar brands for a polished warm-weather wardrobe.

From cat feeding bowls at the Tate Modern to limited-edition lipstick at the National Portrait Gallery, museums are leveraging merchandise as a marker of cultural capital and a significant revenue stream.

From sorting through decades of fashion to commissioning bespoke alterations, one woman finds that wearing her mother’s clothes offers a tangible connection to her legacy.

New York’s first Muslim mayor wears a bespoke kurta crafted from Arsenal’s 2025-26 away kits to Eid prayers, sparking a global conversation on identity, visibility, and the commercial power of sport.

From John Lewis to Asos, retailers report double-digit sales spikes for fish-themed goods, linking consumer behaviour to the gourmet tinned fish trend and the desire for a 'slower' lifestyle.

From the 1993 British Vogue shoot to her Glastonbury appearance, Kate Moss’s aesthetic legacy is examined alongside the release of James Lucas’s latest documentary.

Published on 29 May 2026, the latest feature from The Guardian Fashion outlines how to accessorise the season’s most versatile garment, drawing on a mix of high-end and high-street retailers.

The Guardian Fashion highlights ten standout shirts ahead of the World Cup, revealing how heritage, folklore, and minimalism are shaping the season’s most anticipated sportswear.

A shift away from the physical risks of stilettos signals a broader cultural move towards footwear that prioritises stability without sacrificing elegance.

The Guardian’s gallery of week two highlights reveals how stars navigated the closing ceremony, from oversized bows to high-top trainers.

The 2026 Met Gala raised $42 million amid significant controversy, highlighting the tension between cultural prestige and the commercial influence of centibillionaires.

The Manchester City manager’s departure marks the end of a decade-long shift in Premier League aesthetics, transforming the dugout from a place of rigid suits into a runway for contemporary menswear.

As hemlines lengthen, experts point to a cultural move toward relaxation and a potential rejection of performative fashion

From the Palace of Versailles to a Barcelona concert stage, the floaty, feminine aesthetic worn by young pop stars has been around since the 1960s. So why all the fuss?

The publication’s latest gallery highlights short shorts and knee-length options, drawing stylistic cues from Harry Styles for the upcoming long weekend.

The luxury house unveiled a new three-year sponsorship of the historic gallery, featuring reissued Speedy handbags and a collection that juxtaposes street style with elite sophistication.

Jess Cartner-Morley identifies 'Posh Grandpa' as the latest character dressing movement, drawing on the aesthetics of Harry Styles and David Hockney to champion eccentricity and ease.

From UK politicians to Hollywood stars, the strategy of ‘enclothed cognition’ suggests that what we wear can influence how we are perceived, though it cannot replace the substance of the work itself.

Reports indicate Chinese ultra-fast fashion giant Shein plans to acquire San Francisco-based brand Everlane for US$100m, while footwear company Allbirds shifts focus to artificial intelligence, highlighting the declining consumer interest in eco-friendly fashion.

Veteran fashion journalist examines the runway history of the Polo label, from its 1972 inception to its global cultural dominance.

From Catherine Deneuve’s satin co-ords to Demi Moore’s sequinned Jacquemus, the 2026 festival kicks off with a diverse mix of high fashion and smart-casual defiance on the Croisette.

As US and Chinese presidents met amid tensions over trade and AI, their identical blue suits drew expert attention to the psychology of visual mirroring in high-stakes negotiations.

As actresses aged 73 to 92 command headlines, industry experts point to a convergence of cultural shifts and economic influence reshaping fashion and film.