Style

Style

Fashion, luxury, design, consumer identity, and the aesthetics driving global culture.

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Three canvas tote bags, two plain white and one white with navy trim, displayed against a white background.
Style

When the canvas tote became a luxury signal

From supermarket staple to four-figure purchase, the plain cotton bag now carries a language of taste and belonging. Its luxury makeover raises questions about what made it useful in the first place.

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Chunky red-orange sunglasses with a branded lens rest against a vivid orange background.
StyleDraft

Beauty’s Next Customer Is Over 40

Sarah Creal Beauty’s arrival at Space NK coincides with a reported CoverGirl pivot towards middle-aged consumers, bringing older shoppers into sharper focus.

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