OpenAI prices Dots as a premium rival to Meta’s free AI agent

OpenAI introduced Dots at its DevDay conference, positioning the AI agents for extended knowledge-work tasks and virtual-world creation. The product enters a market that includes Meta’s Muse, which is free to people with a Meta account.

Dots is available only to ChatGPT Pro subscribers and higher. Pro costs $20 a month. OpenAI says the agents are built for work such as product quality assurance, website design and planning, and can stay on task for longer periods.

That price and access model contrasts with Muse’s free offering. OpenAI chief executive Sam Altman said Dots is starting as a premium product because it uses significant computing resources, while saying the company eventually hopes to offer an AI product to billions of people.

OpenAI described specialist agents for fields including accounting and legal analysis, as well as texting access, as planned additions. The Verge reported that Dots’ voice demonstrations did not work at DevDay and that texting was not yet available.

The company also emphasised safety and privacy. OpenAI presented business data controls and said it was taking a deliberate approach to allowing agents to use plug-ins, user accounts and payment tools. Those safeguards and performance claims are OpenAI’s stated aims; the supplied account does not independently establish them.