Poll reveals shared British values amid deep societal divisions
Research indicates that while voters agree on hard work and fair play as core British traits, optimism is low and immigration remains a source of deep societal split.
A comprehensive study by Public First has identified a strong consensus among British voters regarding the nation’s core values, even as the country grapples with significant social fragmentation. The research, which surveyed 6,000 adults and conducted 300 focus group interviews, found that hard work, fair play, and community are widely recognised as the defining characteristics of British identity across all political and demographic lines.
Olivia Walsham, the director of social policy at Public First, noted that these values serve as a unifying force, describing fairness as the nation’s moral compass and community as the element that binds society together. The data revealed that 70% of respondents identified being hard-working as a key British trait, while 80% agreed that the country is at its best when neighbours look out for one another.
Despite this alignment on values, the report highlights a profound sense of division in the post-Brexit era. More than 65% of respondents believe Britain is more divided than ever, and fewer than one in three people feel hopeful about the UK’s future. This pessimism is reflected in the finding that seven in ten people feel conditions have worsened over the last five years, presenting a significant challenge for political figures such as Andy Burnham, who is currently undertaking a listening tour to restore public confidence.
The study also exposed deep societal fractures regarding immigration and diversity. Half of the respondents stated that immigration has had a negative impact on the UK, while only 20% cited diversity as a source of pride. Sunder Katwala, director of British Future, observed that the public has become discomfited by the level of division, noting that politicians often resort to divisive language to appeal to their bases rather than seeking peaceful resolution of differences.
However, the research suggests a pathway toward unity through positive messaging. The report found that affirmative messages about shared values consistently outperformed rhetoric rooted in grievance or loss. Trevor Pears, chair of the Pears Foundation which funded the study, called for more community initiatives similar to the Big Lunch and Big Help Out to strengthen local bonds and address the public’s desire for connection.
