Peacock raises streaming subscription prices by up to $3
New and returning subscribers face immediate increases, while existing users see changes in September, as the service reports its first profit milestone.
Peacock is increasing subscription prices across all streaming tiers, with hikes ranging from $1 to $3 per month. The ad-supported Select tier rises from $7.99 to $8.99, the ad-supported Premium plan increases to $12.99, and the ad-free Premium Plus plan sees the largest jump to $19.99. The changes take effect on 18 August for new or returning subscribers, while existing subscribers will see the increase on their next billing date on or after 17 September.
The price adjustment follows a period of steady cost increases for the streamer, which previously issued a $3 price hike in July 2025. In a statement on its support page, Peacock attributed the changes to the need to remain competitive in the marketplace and deliver unique content across all genres. The service has recently expanded its feature set to include vertical video for NBA streams, a “Bravoverse” feed, and mobile games, while also testing perks for long-term subscribers.
NBCUniversal, Peacock’s parent company, recently reported that the streamer turned a profit for the first time as its subscriber base grew to 48 million. This financial milestone comes as the media giant prepares to split from Comcast next year, marking a significant structural shift for the organisation. The price increase aligns with broader industry trends as streaming platforms seek to stabilise revenue models following years of aggressive subscriber acquisition.
Concurrently, the wider digital media landscape is undergoing operational changes. YouTube is set to implement a new view counting method on 24 August 2026, which will count views as soon as playback starts. Additionally, Peacock is scheduled to be included within a YouTube Premium subscription soon, further integrating its content into rival ecosystems.
The latest pricing update affects both monthly and annual plans. For investors and consumers monitoring the streaming sector, the move underscores the pressure on platforms to monetise effectively as growth slows. The upcoming corporate split of NBCUniversal from Comcast will likely influence future strategic decisions regarding content investment and pricing structures for the Peacock service.
