Netflix secures live broadcast rights for Formula 1 Canadian Grand Prix in US deal with Apple TV
The agreement, struck in February, allows Apple TV to air the eighth season of the 'Formula 1: Drive to Survive' documentary series in exchange for Netflix gaining exclusive live rights to the Canadian Grand Prix.
Netflix is set to broadcast the Formula 1 Canadian Grand Prix live in the United States from 22 to 24 May, marking the first time the streaming service will air an F1 race live. This development follows a February agreement with Apple TV, under which Apple TV will air the eighth season of the 'Formula 1: Drive to Survive' documentary series. The move aligns with Netflix’s broader strategy to expand its live programming portfolio, which has previously included Major League Baseball events and BTS concerts.
While Apple TV has been the primary source for F1 content this year, this partnership represents a significant shift in streaming rights distribution for the sport in the US market. Streaming services are typically protective of exclusive deals, but Apple has taken a different approach with F1 programming. Even though Apple TV remains the primary source for watching F1 content this year, the company agreed in February to grant Netflix the rights to air select races.
The partnership makes sense considering Netflix has seen success with its Formula 1: Drive to Survive documentary series. This deal will allow Apple TV to also air that show's eighth season. Live events have become a bigger portion of Netflix's programming in recent years, from Major League Baseball events to the return of BTS.
The broadcast rights were secured through a partnership agreement reached in February between Netflix and Apple TV. Under the terms of the deal, Apple TV will air the eighth season of the 'Formula 1: Drive to Survive' documentary series. This move aligns with Netflix’s broader strategy to increase its live programming portfolio, which has previously included Major League Baseball events and BTS concerts.
It is unclear if the live race coverage is included in standard Netflix subscription tiers or requires a specific add-on. The source material does not specify if the live broadcast is available to Netflix subscribers in regions outside the United States.
The headline states "first F1 race on Netflix," which should be qualified as the first live race broadcast in the US, as Netflix may have previously aired recorded races or highlights in other contexts or regions. Claims regarding the strategic benefits to Apple TV should be phrased cautiously, as the text presents this as a mutual agreement rather than a proven outcome.
Netflix is set to broadcast the Formula 1 Canadian Grand Prix live in the United States from 22 to 24 May, marking the streaming service’s first live airing of an F1 race. This development follows a February agreement with Apple TV, under which Apple TV will air the eighth season of the 'Formula 1: Drive to Survive' documentary series. The move aligns with Netflix’s broader strategy to expand its live programming portfolio, which has previously included Major League Baseball events and BTS concerts.
