Music distributors commit to tougher measures against streaming fraud

The International Federation of the Phonographic Industry has launched the Streaming Integrity Initiative, an industry commitment aimed at reducing fraud in music streaming and protecting artists, songwriters and fans.

IFPI, which represents more than 8,000 record companies, said streaming fraud involves manipulating digital music services to generate revenue from non-genuine plays. The practice can divert income from artists, songwriters, record labels and music publishers while undermining trust in streaming platforms.

Participating distributors have committed to verifying rights ownership and customer identities through rights checks and Know Your Customer processes. They will also vet content for infringement, fraudulent activity and risks linked to artificial intelligence.

The initiative calls for participants to detect, investigate and mitigate suspected fraud, including action against repeat offenders. Companies will also share intelligence where legally permitted to prevent bad actors moving between services and platforms.

Participants have further committed to measuring and continuously strengthening their anti-fraud systems as threats evolve. Sony Music Group, Universal Music Group and Merlin are among the initial supporters, while IFPI is encouraging additional companies to join.

The initiative is presented as an industry commitment rather than binding regulation. IFPI has not provided figures on the scale or financial impact of streaming fraud, or specified how the commitments will be monitored and enforced.