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Meta to restore ads for Alex Gibney’s Musk documentary after rejection error

A Meta spokesperson told TechCrunch the trailer ads are being restored, but the company has not said when they will run.

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Owen Mercer
Markets and Finance Editor
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Source: TechCrunch · View original source
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Meta says it will restore advertising for “Musk”, Alex Gibney’s documentary about Elon Musk, after an earlier rejection. A company spokesperson told TechCrunch on Saturday that “this was an error and the ads are being restored”.

The statement does not establish whether the ads have resumed or when they will run. TechCrunch said it had asked Meta for further details; no response was included in its report.

The Hollywood Reporter had reported that TikTok, Meta, YouTube and X refused paid ads for the documentary’s trailer. Meta, TikTok and YouTube reportedly cited political content. The source does not explain why Meta initially rejected the ads or what prompted its reversal, and it provides no update on the other platforms’ decisions.

“Musk” premiered at the Venice International Film Festival earlier this month and is scheduled for US theatrical release on 9 October.

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