Meta launches consumer AI agent Muse with web, shopping and travel tools

Meta has released Muse, a consumer AI agent available through separate iOS, Android and web apps. The service requires a Meta account, but not a Facebook or Instagram account.

Muse is designed to carry out online tasks including web browsing, shopping, form completion, travel planning, emailing and event scheduling. It can also connect with third-party services, including Google and Spotify, while Meta’s AI products executive Vishal Shah has said the agent can build its own software for more complex, multi-step tasks.

Users can disable the use of their Muse interactions to improve Meta’s AI models through the service’s data controls. Settings also allow users to manage permissions and decide how often Muse must ask for approval before taking action.

The agent supports connections to services with public APIs, although some integrations may require manual setup. Purchases require a wallet linked to a credit card, with the connection facilitated by Stripe so Muse does not receive the full card number.

Engadget’s testing included organising saved recipes and restaurant posts from Facebook and Instagram, researching travel options and setting up a flight-price tracker. The report said the testing was conducted over several days and does not establish how Muse will perform across all users or tasks.

Meta warns that Muse may make mistakes or take unexpected actions. It advises users to monitor the agent and review its permissions; users can also set actions to “always ask” before proceeding.