Intel reportedly plans 10% price rise for PC CPUs in October
Digitimes, as cited by The Verge, reports the planned increase as component shortages persist and Intel shifts focus towards profitability.
Intel is reportedly planning to raise prices for its PC CPUs by 10% in October, according to Digitimes, as component shortages continue to push up costs across the technology sector.
The reported increase would follow Qualcomm’s move to raise chip prices on 1 September. The report links Intel’s plans to a shift towards improving profitability in its PC CPU business, rather than keeping prices low to expand market share.
Digitimes also reported that Intel may cut a further 5% to 10% of its staff while hiring in some areas. The company could also phase out its Small Core line, which primarily serves industrial PCs and internet-of-things products rather than consumer computers.
Intel reported its strongest revenue growth in more than 15 years in July, driven largely by its data-centre and artificial-intelligence business. Meanwhile, shortages have contributed to higher prices for memory, laptops and phones.
The reported price rise, staffing changes and Small Core phase-out have not been independently confirmed in the source material. The affected CPU models, exact timing and regional impact remain unspecified.
