Genesis unveils GV90 electric SUV with coach doors and rotating seats
Hyundai’s luxury division targets the US market with a flagship vehicle that trades conventional safety structures for premium comfort and design.
Genesis, the luxury division of Hyundai, has revealed the GV90, a full-size, three-row electric SUV designed specifically for the US market. The vehicle distinguishes itself with "Neolun Arch Gate" coach-style doors that hide the B-pillar behind high-strength dual steel beams and a reinforced roll cage. This design choice creates a wide entryway, a feature previously rare in production-intent vehicles and more commonly associated with concept cars or purpose-built robotaxis.
The interior features front seats that can rotate 180 degrees to face the second row, creating a lounge-like environment intended for use when the vehicle is parked. The cabin includes a 23.6-inch OLED display that expands to 24.6 inches, a 25-inch heads-up display, and a roof airbag covering the glass roof. Additional comfort elements include heated floors, armrests, side panels, door trims, and a heated windshield with a metallic coating.
Powering the vehicle is a 123.5kWh battery with 800 nominal volts, producing 657 horsepower and 590 lb-ft of torque. The GV90 supports 350kW DC fast charging and has an estimated range of 310 miles. It also includes a "Memory Reversing Assist" feature that guides the vehicle backward out of narrow spaces by remembering its path.
The safety performance of the hidden B-pillar structure is claimed by Genesis to be equivalent to conventional vehicles, but this has yet to be verified by regulators or third-party crash tests. The company states that the structure uses high-strength dual steel beams and a reinforced roll cage to disperse collision forces effectively.
The launch of the GV90 comes at a time when the US electric vehicle market is experiencing a period of "EV pessimism." Many automakers are currently focusing on affordability and profitability rather than premium features, making Genesis’s approach a distinct departure from the prevailing trend.
The Verge reported on the unveiling, noting the vehicle’s unique design elements and its positioning within the competitive landscape of the US automotive sector.
