General Intuition in talks for $6 billion valuation as AI agent startup targets robotics
New York-based startup General Intuition is negotiating a new funding round at a $6 billion pre-money valuation, a significant jump from its recent $2.3 billion mark, to accelerate its push into physical AI and robotic embodiments.
General Intuition, a New York-based artificial intelligence startup, is in talks to raise new capital at a $6 billion pre-money valuation. The proposed round includes participation from new investors Valor Equity Partners, Point72 Ventures, and Seven Seven Six, alongside existing backers Khosla Ventures and General Catalyst. The deal is currently being finalised, with sources describing the round as oversubscribed as the company continues to field interest from investors.
This potential valuation represents a substantial increase from the $2.3 billion valuation General Intuition achieved just weeks ago when it raised $320 million. The rapid re-rating underscores the growing investor appetite for startups tackling physical AI, a sector focused on teaching machines to navigate and interact with the physical world.
The company was spun out in October last year by CEO Pim de Witte from his video game clip-sharing platform, Medal. General Intuition utilises hundreds of millions of hours of gameplay data and "action labels"—records of player button presses—as its initial dataset to train a foundation model for generalised AI agents. This approach aims to teach models how to move through space and time, providing a basis for more intuitive behaviour in complex environments.
Investor Vinod Khosla has suggested that these action labels could be a key component in the "emergence of intuition," a concept referring to a model's ability to generalise across tasks it was not explicitly trained on. While the specific technical utility remains a subject of investor commentary rather than peer-reviewed results, the data strategy has attracted significant attention in the AI sector.
The company intends to deploy the new funds to improve its general model with a specific focus on robotic embodiments. This expansion will require increased investment in compute infrastructure, supported by a partnership with neolab CoreWeave, as well as additional hiring to scale its engineering and research teams.
Valor Equity Partners, known for its backing of SpaceX, is reportedly making its first investment in an AI lab since its stake in the space company. TechCrunch has reached out to the fund to confirm the investment, though the deal has not yet been publicly verified by Valor.
