European textile bloc proposes €10 levy to curb Chinese fast-fashion imports

A federation of European textile associations has called for a 10 euro import fee on fashion goods, a move designed to counter the surge of ultra-cheap competition, primarily from China. The proposal represents the latest institutional effort to stem the flow of low-cost imports that have disrupted local markets.

The initiative targets the structural imbalance created by fast-fashion retailers, which have gained significant market share through aggressive pricing strategies. By introducing a specific levy on imports, the federation seeks to level the competitive field for domestic manufacturers.

Dr Sheng Lu, a professor at the Department of Fashion and Apparel Studies at the University of Delaware, offered a measured assessment of the proposal’s potential impact. Speaking with France 24’s Sharon Gaffney, Dr Lu noted that it remains to be seen to what extent such measures would push groups like Shein to change their business models.

While the fee aims to address pricing disparities, Dr Lu suggested that fast-fashion retailers may also need to contend with emerging consumer fatigue. This shift in consumer sentiment could present a parallel challenge to the sector, independent of the proposed regulatory changes.

The effectiveness of the 10 euro fee in altering the behaviour of major international retailers remains uncertain. As the policy debate continues, the focus remains on whether institutional measures can sufficiently offset the cost advantages held by foreign competitors.

The call for the fee was made on Tuesday, highlighting the growing pressure on European policymakers to address the specific dynamics of the global fashion supply chain.