Colorado searches for support as Sanders’ losses mount
After a 29–7 home loss to Texas Tech, questions remain over Colorado’s resources, roster and coaching, while a prominent booster backs Deion Sanders.

Colorado’s 29–7 home defeat to Texas Tech has left the Buffaloes 2–3 this season and Deion Sanders with an 18–24 record at the school. The loss renews questions about what the programme needs to improve, without establishing a single cause for its results.
Fox Sports reports that Sanders retains support among fans and booster Rob Wilhite, even as Colorado’s record raises doubts about whether the coach and his staff can deliver sustained success. Sanders joined the programme before the 2023 season and helped raise its profile.
Wilhite, an official personal injury attorney for Colorado athletics, said the programme needed more donors. He described seeking further support for Sanders, rather than calling for his dismissal, and said the programme needed to develop.
The report also raises the demands of name, image and likeness payments in college sports and concerns about Colorado’s roster talent. The available source text ends partway through that discussion, leaving its further evidence and conclusions incomplete.
More funding may help Colorado keep pace in college sports, but the report questions whether additional money alone would translate into more wins. It leaves open how much responsibility rests with resources, player talent or coaching.


