Best Buy slashes LG 77-inch B5 OLED price to $1,500 with gift card incentive
The 77-inch LG B5 is now available for $1,499.99 at Best Buy, including a $200 store credit. The deal highlights the growing price compression in the premium television market as retailers discount previous-generation hardware.
Best Buy has initiated a significant price reduction on LG’s 77-inch B5 OLED television as part of its Memorial Day sales event. The retailer has cut the price of the 77-inch model from $2,999.99 to $1,499.99, effectively halving the cost for consumers seeking large-format OLED displays. In addition to the direct price cut, the promotion includes a $200 Best Buy gift card with the purchase of the television.
The LG B5 is positioned as a last-generation OLED option, offering a budget-friendly alternative to LG’s newer C5 series. According to reporting from The Verge, the B5 retains core high-end specifications, including a 120Hz panel, support for Dolby Vision and Dolby Atmos, and four HDMI 2.1 ports. The television runs on LG’s webOS platform and includes compatibility with Amazon Alexa and various streaming applications.
While the B5 shares many features with the newer C5, such as small bezels and an infinite contrast ratio, there are distinct performance differences. The B5 is noted to be less bright than the C5 and offers inferior upscaling capabilities. Furthermore, the C5 features a faster 144Hz refresh rate compared to the B5’s 120Hz panel, though the source material suggests the premium for the C5 may not be justified for all users.
The pricing strategy for the B5 series extends beyond the 77-inch model. The 48-inch variant is priced at $649.99, while the 65-inch model is available for under $1,000, making it one of the more affordable large OLEDs currently on the market. This tiered pricing approach allows consumers to access OLED technology at various entry points, with the 77-inch deal representing the most substantial absolute discount.
The sale coincides with the US Memorial Day holiday, a period traditionally used by retailers to clear inventory and attract consumers looking for home entertainment upgrades. The aggressive discounting of the B5 series underscores the competitive pressure in the consumer electronics sector, where previous-generation flagship models are rapidly depreciating in value as newer technologies enter the market.
The Verge, which reported the details of the promotion, disclosed that Vox Media may earn a commission from purchases made through their links, a standard practice in technology journalism that warrants transparency for readers evaluating the financial incentives behind such coverage.
