TechDraft
Nvidia lifts seven-year-old Shield TV Pro price by US$100
The streaming device now costs US$299.99, with Nvidia citing higher component costs, including memory.
Event
Nvidia raises Shield TV Pro price to $299
Nvidia raised the price of its Shield TV Pro streaming device by $100, effective 2 October, citing substantial increases in component costs, including memory. The device launched in 2019 at $199.99.
2 published stories · artificial-intelligence · source reliability 67%
Background
Why this event matters
Nvidia’s Shield TV Pro launched in 2019 at US$199.99. The company says the device remains in production; it is used for streaming and is also known for codec support and Plex server capabilities. Nvidia attributed the new US$100 increase to substantially higher component costs, including memory, but did not break down those costs.
event-brief
Nvidia raises Shield TV Pro price to $299
Nvidia’s Shield TV Pro launched in 2019 at US$199.99. The company says the device remains in production; it is used for streaming and is also known for codec support and Plex server capabilities. Nvidia attributed the new US$100 increase to substantially higher component costs, i
Reporting trail
WIRED | https://www.wired.com/story/7-year-old-tv-now-100-dollars-more-expensive-thank-ai | published 2026-10-03T18:00:00.000Z | primary sourceWIRED, relaying Nvidia’s statement to Ars Technica | Reports the new price, effective date and stated component-cost rationale.Ars Technica interview, as described by WIRED | Background on continued Shield production and sales.Event digest | Concise account of the price change and original launch price.Retrieved context: SAME_EVENT | Corroborates the price increase and Nvidia’s cited rationale.Ars Technica | https://arstechnica.com/gadgets/2026/10/the-7-year-old-nvidia-shield-tv-is-now-100-more-expensive-thanks-to-ai | published 2026-10-02T14:52:16.000Z | primary sourceArs Technica article | Reports the new price, effective date, Nvidia’s component-cost explanation and product context.Event digest | Concisely corroborates the price change, date and stated component-cost reason.Retrieved context cluster summary | Repeats the central event; provides no additional sourcing.
Fact cards
entity brief
Nvidia raises Shield TV Pro price to $299: key people and institutions
Key entities: Nvidia, Shield TV Pro, Ars Technica.
faq brief
Nvidia raises Shield TV Pro price to $299: key questions
What is the new US price? US$299.99, up from US$199.99. Why did Nvidia raise the price? Nvidia cited substantial increases in component costs, including memory. Is the non-Pro Shield model still available? It has been discontinued. What is the Shield TV Pro used for? Streaming, w
source brief
Nvidia raises Shield TV Pro price to $299: reporting sources
WIRED | https://www.wired.com/story/7-year-old-tv-now-100-dollars-more-expensive-thank-ai | published 2026-10-03T18:00:00.000Z | primary source | WIRED, relaying Nvidia’s statement to Ars Technica | Reports the new price, effective date and stated component-cost rationale. | Ars
timeline brief
Nvidia raises Shield TV Pro price to $299: timeline
2019: Shield TV Pro launched at US$199.99. 2 October 2026: New US price of US$299.99 took effect. 3 October 2026: WIRED reported the new price was available through Best Buy; Nvidia’s store listing was out of stock.
Timeline
2019
Shield TV Pro launched at US$199.99.
2 October 2026
New US price of US$299.99 took effect.
3 October 2026
WIRED reported the new price was available through Best Buy; Nvidia’s store listing was out of stock.
FAQ
What is the new US price?
US$299.99, up from US$199.99.
Why did Nvidia raise the price?
Nvidia cited substantial increases in component costs, including memory.
Is the non-Pro Shield model still available?
It has been discontinued.
What is the Shield TV Pro used for?
Streaming, with codec support and Plex server capability.
What is the new Shield TV Pro price?
US$299, up from US$199.99.
Is the Shield TV Pro still being made?
Yes. The Pro remains in production; the non-Pro model has been discontinued.
Where is it available?
Ars reports it is available at Best Buy and out of stock on Nvidia’s store.