World

Spencer Pratt enters Los Angeles mayoral race as Trump-endorsed Republican challenger

With the June 2 election approaching, Pratt’s campaign narrative is shaped by personal loss in the 2025 Palisades fires and a polarising rhetorical style that has drawn comparisons to Donald Trump’s political playbook.

Author
Adrian Cole
Political Correspondent
Published
Draft
Source: France 24 International · original
Ex-reality TV star Spencer Pratt is 'running Trump's playbook' in LA mayoral race
Former reality television personality leverages social media and fundraising success to challenge incumbent Karen Bass in a field of 13 candidates

Former reality television personality Spencer Pratt has formally entered the race for mayor of Los Angeles, positioning himself as a significant Republican challenger to incumbent Democrat Karen Bass. Pratt, who has secured the endorsement of Donald Trump, is competing against 12 other candidates in a contest that media outlets have described as one of the "weirdest ever" due to the high number of contenders and the unusual competitiveness for a typically safe incumbent seat.

The Los Angeles Times notes that Pratt has emerged as a frontrunner, outpacing rivals in fundraising and delivering assured performances in debates. His campaign strategy appears to draw heavily on political tactics associated with Trump, utilising social media savvy, debate skills, and what the publication describes as "innate rage" to distinguish himself. Pratt has characterised the city’s current state as a "dystopian hellscape menaced by drug addicted zombies," a narrative that has resonated with voters despite his status as an unexpected and polarising contender.

Pratt’s political entry is framed by personal adversity, having lost his home in the devastating Palisades fires of 2025. This experience has been cited as a central element of his campaign narrative, aligning his personal story with the broader municipal crises facing Los Angeles. The city is currently grappling with a $1 billion budget deficit, recent ICE raids, and the logistical demands of preparing for the 2028 Olympics, factors that have energised a diverse field of challengers including council member Nithya Raman, businessman Adam Miller, and housing advocate Reverend Rae Huang.

The election is scheduled for June 2, with Mayor Bass seeking re-election in the first round. However, Time Magazine suggests it is unlikely any candidate will secure an outright victory, making a runoff in November highly probable. This runoff would coincide with US midterm elections, including votes for Governor Gavin Newsom’s replacement. If elected, Pratt would become the first Republican mayor of Los Angeles since the 1990s, marking a potential shift in the city’s long-standing political landscape.

The broader context of the race highlights a departure from the ease with which Bass won election in 2022 as the city’s first female mayor. The Los Angeles Magazine profile of the four notable candidates underscores the intensity of the competition, driven by public frustration over recent disasters and governance challenges. As the June vote approaches, the race remains defined by its unconventional nature and the significant hurdles facing the next mayor.

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