Samsung Electronics America cuts 739 jobs in New Jersey as US headquarters moves to Texas
The South Korean tech giant is relocating its US headquarters to Texas by year-end, a move that requires federal notification for significant workforce reductions.
Samsung Electronics America has filed a Worker Adjustment and Retraining Notification (WARN) to reduce its workforce by 739 positions at its Englewood Cliffs, New Jersey, headquarters. The filing, first reported by Reuters, indicates a mass layoff under US federal law, which mandates advance notice when employers plan significant workforce reductions or plant closures.
The unit, which employs approximately 1,200 workers in New Jersey, is responsible for the sales and marketing of Samsung’s consumer electronics in the United States. This scope includes displays, phones, televisions, and home appliances, but explicitly excludes the company’s semiconductor business. The employment figures were previously confirmed in a September press release by US Representative Josh Gottheimer, whose district encompasses Englewood Cliffs.
In a statement provided to Reuters on Friday, Samsung characterised the changes as workforce restructuring rather than layoffs. The company stated that it is relocating its US headquarters to Texas by the end of the year and had offered relocation opportunities to most affected employees. The statement noted that the reductions were necessary to align roles with key business priorities and optimise functions.
Samsung clarified that it is incorrect to describe the changes solely as layoffs, citing the availability of relocation options. However, the company did not specify how many of the 739 positions are directly tied to the Texas relocation versus other internal optimisation measures. It also did not disclose how many employees have accepted or declined the relocation offers.
The WARN notice serves as a formal compliance step for the employer, providing advance warning to employees and local governments. While the company aims to complete the relocation by year-end, the exact timeline for the final workforce size in New Jersey and the precise breakdown of the job cuts remain unspecified.
