Rémy Cointreau appoints Monika Alcobev as sole distributor in India
The move aims to streamline market reach and drive sustainable growth, with the transition expected to conclude in the coming months.
French spirits group Rémy Cointreau has appointed Monika Alcobev to manage the distribution and marketing of its brands in India. The appointment marks a significant step in the company’s strategic realignment, consolidating its presence in the region under a single unified partner to expand market reach and capture growth opportunities.
The decision is a key component of the ‘RC Forward’ transformation plan, which was initiated earlier this year. In April, the group announced a review of its distribution network to optimise operations and drive efficiency. Ian McLernon, Rémy Cointreau’s chief markets officer, stated that consolidating the mandate with one partner would strengthen the company’s position in the Indian market.
Monika Alcobev described the partnership as a means to deepen Rémy Cointreau’s India strategy through a single-window platform backed by scale and market intelligence. Hemang Chandat, chief commercial officer of Monika Alcobev, added that the deal would streamline operations and enhance brand visibility for the group’s iconic spirits.
The transition across retail and hospitality sectors is currently underway and is expected to be completed in the coming months. The identity of the previous distributor has not been confirmed by the company, despite requests for clarification from industry publication Just Drinks.
This operational shift supports the group’s broader financial objectives. In June, Rémy Cointreau outlined a goal to increase underlying operating profit by €100m ($115.4m) over the next three financial years. For the 12 months ended 31 March, the company reported group sales of €935.3m, a 5% decline on a reported basis, while current operating profit fell 11.5% to €165.4m. The group anticipates a return to sustainable organic sales growth for the 2026-27 financial year.
