Phil Schiller reportedly leaves App Store role amid concerns over revenue strategy
The longtime executive will remain with Apple as an Apple Fellow after reportedly voicing concerns about plans to improve App Store margins and recurring revenue.
Phil Schiller has reportedly stepped down from his role leading Apple’s App Store, with concerns about the company’s future revenue strategy contributing to the decision.
TechCrunch, citing Bloomberg’s Mark Gurman, reported that Apple chief executive John Ternus and services chief Eddy Cue are seeking to improve App Store margins and generate more recurring revenue.
Schiller reportedly believed efforts to extract more profit from the App Store could intensify conflict with governments and developers. Apple’s App Store policies and payment commissions have faced sustained criticism from developers and have been involved in major lawsuits.
The reporting does not describe a major dispute between Schiller and Ternus or Cue. Schiller also reportedly wanted more time for his family and philanthropic work.
Schiller will remain at Apple as an Apple Fellow, working on unspecified projects. Apple has not been quoted confirming the reasons for his departure or the details of the revenue initiatives.
