Noware Unveils Stainless Steel Puff Necklace as Wearable USB Drive

New York-based designers Harry Isaac and Sebastian Bidegain, operating under the moniker Noware, are set to release the Puff necklace, a stainless steel USB flash drive designed as wearable jewellery. The device, which features a small screen capable of displaying customizable animations, is scheduled for mass production and shipping in October 2026. The initial retail price is set at $179 for 128 GB of storage, with the creators aiming to reduce costs in future iterations.

The Puff necklace was initially prototyped and shared on social media in 2025, where it garnered over one million views and thousands of waitlist sign-ups. The duo has spent the subsequent year working to translate that online attention into a mass-produced reality. Noware is finally positioned to begin shipping units this October, marking the first wide release for the pair, who have previously achieved viral success with other whimsical designs including a bubble-shooting electric scooter and a rock containing a lo-fi sampler.

The design ethos of the Puff balances aesthetics with utility, drawing inspiration from squishy food textures, cellular biology, and tactile devices such as old phones. The device lacks an internal battery, drawing power directly from the connected USB port, a feature that may extend its lifespan compared to typical electronics. The small screen in the centre lights up with goopy animations that react to the direction the device is held, or can display custom designs like the WIRED logo through software provided by the creators.

Noware positions the product within the gorpcore fashion trend, targeting both fashion-conscious individuals and professionals who require flash drives, such as photographers, DJs, and IT personnel. Marketing materials depict the necklace styled alongside other silver chains or clipped to bags, competing with accessory items like Labubu figures in terms of styling and placement. The designers aim to create electronics that are opinionated, playful, and personal.

The primary drawback to the Puff necklace is its price point, which stands significantly higher than standard storage solutions. A basic flash drive with similar 128 GB capacity typically costs around $30. The designers attribute the inflated cost of memory components to the current AI boom. Isaac stated that while they want the device to become cheaper over time, the immediate priority was bringing the product to market. Depending on the initial release performance, future iterations may include budget-friendly options, such as a non-metal version.