Manning’s NIL valuation drops to $2.5m as ranking falls to No. 20
Arch Manning’s estimated Name, Image, and Likeness worth has fallen from $6.8m to $2.5m, with On3 placing him at No. 20 nationally, a shift linked to his minimal on-field appearances in his first two seasons.
Arch Manning, the quarterback for the Texas Longhorns, has dropped to No. 20 in On3’s national Name, Image, and Likeness (NIL) rankings, with his estimated commercial value now standing at $2.5 million. This represents a substantial decline from his previous position as the national No. 1, where he was valued at approximately $6.8 million.
The shift in ranking coincides with Manning’s limited playing time during his first two college seasons, during which he barely took a snap under centre. Manning is currently classified as a redshirt junior, and the evolution of hype surrounding his collegiate career has directly influenced his standing in the NIL marketplace.
On3’s NIL rankings index serves as a primary indicator of the endorsement potential and marketability of college athletes. While previous high valuations were driven by pre-college expectations and media attention, the current ranking reflects a recalibration based on actual on-field participation and established statistics at the university level.
The data highlights the volatility of the NIL ecosystem, where commercial value is closely tied to athletic performance and visibility. Manning’s fall from the top spot to the lower tier of the national rankings underscores the impact of limited game time on an athlete’s brand equity.
This update is based on the latest figures from On3, with reporting sourced from Yahoo Sports. The valuation figures and rankings are subject to change as the collegiate sports landscape evolves throughout the season.
