Genoa marks 1992 Liverpool victory with 2026-27 kit launch
The Grifone’s new season attire honours the first Italian side to defeat Liverpool on home soil, featuring former squad members and original broadcast commentary.
Genoa CFC has officially unveiled its home jersey for the 2026-27 season, a design created by Kombat to mark the 35th anniversary of the club’s landmark 2-1 victory over Liverpool at Anfield in March 1992. The release serves as a formal commemoration of the match that secured the club’s place in the UEFA Cup semi-finals.
The launch campaign is anchored by a video titled ‘you’ll never run alone’, a deliberate reworking of Liverpool’s famous anthem. The production aims to highlight the significance of the result, which saw Genoa become the first Italian side to defeat Liverpool on their home turf. The 2-1 aggregate scoreline in the second round allowed the Grifone to advance to the semi-finals of the competition.
To contextualise the historical achievement, the advertising campaign has reunited several key figures from the 1992 squad. Former players Tomas Skuhravy, Mario Bortolazzi, Armando Ferroni, Vincenzo Torrente, and Gennaro Ruotolo are featured in the promotional material, providing a direct link to the team that achieved the result.
The video also pays tribute to those no longer present, specifically referencing late captain Gianluca Signorini and defender Andrea Fortunato. Their inclusion acknowledges the leadership and defensive solidity that characterised the side during that European campaign.
Carlos Aguilera’s two goals remain central to the narrative of the 1992 fixture, and the launch clip incorporates the original commentary from broadcaster Bruno Pizzul to preserve the authenticity of the moment. The jersey design itself is described as being inspired by this historic victory, though specific visual details of the kit’s construction are not detailed in the release.
The announcement coincides with broader club activities, including a recorded photograph from a Serie A match between Genoa CFC and AC Milan at Stadio Luigi Ferraris on 17 May 2026. The timing of the kit launch underscores the club’s strategy of leveraging its European history to frame its current and future sporting identity.
