EU packaging rules hit micro-entrepreneurs with €1,150 annual compliance costs
The new Packaging and Packaging Waste Regulation is criticised for imposing disproportionate administrative burdens on small sellers, potentially forcing them to exit the European Single Market.
The European Union’s new Packaging and Packaging Waste Regulation (PPWR), which takes effect on 12 August 2026, is drawing sharp criticism for creating a disproportionate barrier to entry for makers and micro-entrepreneurs. While the regulation aims to harmonise packaging rules and reduce waste across the Single Market, critics argue that the fragmented national model imposes heavy administrative and financial costs on small businesses that are manageable for large corporations.
Under the Extended Producer Responsibility (EPR) scheme, businesses must register and fulfil obligations separately in every Member State where their packaging becomes waste. For large players such as Amazon, Temu, and eBay, this is a standard cost of doing business. However, for micro-businesses selling small quantities, the burden is significant. A cost analysis indicates that a seller shipping small quantities to four EU countries could face annual compliance costs of approximately €1,150, a sum disproportionate to the volume of packaging involved.
The impact extends beyond hardware makers to artists, craftspeople, and traditional food producers exporting across the EU. Open-source hardware marketplace Lectronz reports that half of its registered sellers received fewer than 10 orders in the past year, highlighting the experimental nature of the maker ecosystem. For these small operators, the regulation risks forcing them to sell exclusively outside the EU, as it may become more cost-effective to ship to non-EU markets like the United States than to neighbouring European countries.
Independent Slovak artist Jeanette Koňarčíková has launched an online petition calling for an immediate moratorium on cross-border EPR fees, arguing that the current rules threaten the livelihoods of potentially hundreds of thousands of people. The European Commission has proposed suspending the requirement to appoint an authorised representative in every destination country until 2035, though this proposal has not yet been adopted and may take time to enter into force.
Proposed solutions to ease the burden include exempting small-volume sellers from cross-border obligations, creating a centralised EU registration portal similar to the VAT One Stop Shop, and allowing marketplaces to act as collective producers. This would enable platforms to register, report waste, and pay fees on behalf of all their sellers as a single entity.
For now, immediate disruption is not expected, as it remains unclear how national authorities will enforce these rules against micro-enterprises. However, if applied strictly, the regulation could undermine trust in the European project by effectively removing the Single Market for small businesses.


