Chopard co-president details logistical challenges behind Cannes Palme d’Or

Caroline Scheufele, co-president of Chopard, has provided insight into the operational realities surrounding the Palme d’Or, the highest prize awarded at the Cannes Film Festival. Speaking to France 24 International, Scheufele outlined specific logistical incidents involving the trophy, noting that the award has previously fallen on stage and encountered delays at customs.

Chopard serves as the official jeweller of the Cannes Film Festival and holds responsibility for both the creation and the physical presentation of the Palme d’Or. The role requires rigorous oversight of the trophy’s movement and security, a duty that Scheufele’s comments suggest is not without its complications.

The anecdotes shared by Scheufele highlight the unpredictable nature of managing high-value cultural artifacts during international events. While the specific dates of the incidents where the trophy fell or was held at customs were not detailed in the summary, they are presented as past occurrences that underscore the complexities of the festival’s production logistics.

The information was disseminated via a video published by France 24 International on 14 May 2026. The footage features Scheufele discussing the "crazy stories" behind the object, framing these mishaps as part of the broader narrative of maintaining the festival’s prestigious standards.

As the official partner, Chopard’s involvement extends beyond mere sponsorship to active stewardship of the award. Scheufele’s remarks provide a rare glimpse into the behind-the-scenes challenges faced by the institution tasked with preserving the integrity of the Palme d’Or.