Borgata Sportsbook introduces $100 welcome bonus for New Jersey bettors
New customers in New Jersey can claim $100 in non-withdrawable bonus bets following a $20 initial wager, as Borgata positions itself against national competitors in the regulated market.
Borgata Sportsbook has launched a new welcome promotion for residents of New Jersey, offering $100 in bonus bets to new users who register and place a first wager of at least $20. The offer, valid as of June 2026, requires the use of the promo code CBSSPORTS100, although the source material also references the code CBSB100. The platform is exclusively available to New Jersey residents and is owned by BetMGM.
The promotion operates as a conditional "bet-and-get" style offer, meaning the initial $20 wager does not need to result in a win to trigger the bonus. Once the first bet is placed, the $100 in bonus bets is issued instantly. These funds are strictly non-withdrawable and are forfeited if not used to place another bet within seven days of acquisition.
Borgata Sportsbook distinguishes itself in the New Jersey market as a local product, separate from the broader national brands that dominate the sector. While the sportsbook is restricted to New Jersey, Borgata’s online casino remains accessible to users in both New Jersey and Pennsylvania. The platform provides access to a wide array of markets, including major US sports such as the NFL, NBA, MLB, and NHL, as well as international options like cricket, Aussie Rules football, and motorsports.
The competitive landscape in New Jersey features various promotional structures from rival operators. Competitors such as DraftKings and bet365 utilise similar "bet-and-get" formats, while BetMGM itself offers a "first bet offer" that provides up to $1,500 back in bonus bets if the initial wager loses. Other brands, including Fanatics and FanDuel, have introduced multi-day match bonuses, and Caesars offers Profit Boost Tokens with distinct expiry and usage rules.
Borgata Sportsbook features include early cash-out options, daily odds boosts, and integration with Borgata’s rewards program, which allows users to earn points redeemable for perks at Borgata properties. The platform supports deposits via Visa Fast Funds and provides 24/7 customer support through chat and email. To promote responsible gambling, Borgata offers resources through the GameSense initiative and lists the New Jersey Problem Gambling Hotline for users requiring assistance.
