Best Buy Black Friday in July Sale Targets Late Summer Electronics Buyers
WIRED editors identify key deals on MacBooks, iPads, and robot vacuums as consumers seek to avoid the autumn shopping rush
Best Buy has launched its annual Black Friday in July sale, a promotion running until Sunday, July 26, 2026. The retailer is offering reduced prices on electronics from major brands including Apple, Samsung, and Bose. The event is positioned as a second chance for consumers to secure deals comparable to those seen during Amazon Prime Day, particularly for those who missed the earlier summer event or wish to avoid the typical fall shopping rush.
According to analysis from WIRED, the discounts may not strictly outperform Prime Day offers, but they represent competitive entry points for specific high-value items. The publication’s editors have identified several deals as worthwhile alternatives for buyers seeking laptops, tablets, and audio equipment without waiting for the November peak season.
A focal point of the sale is the 13-inch MacBook featuring Apple’s M5 chip. WIRED notes that while the current price sits $100 above the base price seen earlier in the year following a $200 price hike by Apple, it remains one of the most competitive offers available for this processor. The device is highlighted as the best MacBook for most users, combining Apple’s most recent silicon with a form factor suitable for general productivity.
In the tablet segment, the iPad recommended for most consumers is discounted by $50. This model features the A16 chip, though WIRED points out that it lacks sufficient RAM to support Apple Intelligence. For those seeking higher performance, the Ultra model of the previous-generation tablet is available with a $350 saving, praised for its multi-day battery life and smooth display.
Audio and home robotics also feature prominently in the promotion. The AirPods Pro are highlighted for improved noise-cancelling capabilities, four ear tip sizes, and new features including heart-rate sensing and live translation. Additionally, a 2024 flagship robot vacuum is offered at one of its lowest prices with a $50 discount, having been rated highly by WIRED reviewers. Exclusive colour variants for a popular Bluetooth speaker, including Citrus Yellow, Sunset Peach, and Blue Dusk, are available only through Best Buy.
