Atalanta Bergamasque Unveils New Crest After 36 Years
The updated emblem returns to a shape reminiscent of the 1984–1993 era, with the La Dea silhouette featuring five hair strands to honour the club’s founders.
Atalanta Bergamo has officially unveiled a new club crest, marking the first significant change to the team’s visual identity in 36 years. The Serie A institution confirmed that the updated design will be implemented starting next season, signalling a deliberate shift away from the elongated logo that has defined the club’s branding since 1993.
The new emblem adopts a rounder silhouette, a design choice intended to evoke the crest used between 1984 and 1993. This move represents a return to historical aesthetics after more than three decades of utilising the stretched format. The press release issued by the club highlighted the intention to restore the classic proportions while maintaining the core elements of the brand.
Central to the updated design is the figure of La Dea, the club’s symbolic mascot. The silhouette of the goddess takes centre stage in the new composition. In a specific nod to the club’s origins, the hair of the La Dea figure has been redesigned into five distinct strands.
According to the club’s statement, the five strands serve as a deliberate tribute to the five founders who established Atalanta Bergamo in 1907. This detail anchors the modern redesign in the institution’s foundational history, linking the contemporary visual identity directly to the group that brought the club to life nearly a century and a quarter ago.
The transition to the new crest concludes a long period of visual stability for the Serie A side. By reverting to a rounder shape and incorporating specific historical references, the club aims to reinforce its heritage as it moves into the upcoming season.
