Apple to unveil first iPhone lineup under CEO John Ternus on 9 September
The new chief executive is expected to present iPhone 18 models and a reportedly foldable iPhone at Apple’s Surprise and Shine event.
Apple is scheduled to unveil its latest iPhone lineup on 9 September, in the first major product launch under chief executive John Ternus.
Ternus reportedly became Apple’s CEO on 1 September, replacing Tim Cook after his 15-year tenure. He is expected to introduce the products at an event called Surprise and Shine.
The anticipated lineup includes iPhone 18 models, including Pro and Pro Max versions, as well as a reportedly foldable iPhone. Apple Watches, MacBooks, iPads, AirPods and a Home Hub are also expected.
The product details have not been independently confirmed in the supplied material. The foldable device, including its possible “iPhone Ultra” name and potential pricing above US$2,000, remains speculative.
Apple shares were reported to be up about 8 per cent over the preceding month, 30 per cent since 1 April and 21 per cent year to date. The company reported nearly US$109 billion in revenue for its June-ended quarter, up 16 per cent year on year, while iPhone sales rose 22 per cent to US$54.2 billion.
The event and market background were reported by The Motley Fool in an article carried by Yahoo Finance. Forecasts regarding pricing, sales growth and potential revenue from a foldable iPhone are estimates rather than established outcomes.
