Apple raises US prices for Apple TV and Apple One
The monthly price of Apple TV will rise by US$2, while the individual Apple One bundle will increase by the same amount, according to CNBC as cited by Yahoo Finance.
Apple has raised the monthly US price of Apple TV to US$14.99 from US$12.99, according to CNBC as cited by Yahoo Finance. The individual Apple One bundle will increase to US$21.95 from US$19.95.
The changes follow a reported US$1 monthly increase for Apple Music in July. The available report does not specify when the new prices take effect or whether existing subscribers will be treated differently.
Apple TV launched in 2019 at US$4.99 a month. Its catalogue now includes titles such as “Severance”, “F1” and a fourth season of “Ted Lasso”.
Apple reported US$30.7 billion in Services revenue in its fiscal third quarter, up 12% from a year earlier. Services gross margin fell by more than a percentage point sequentially, which the company attributed to product mix and foreign exchange headwinds.
Apple does not disclose standalone Apple TV subscriber numbers, limiting visibility into subscriber trends and the effect of previous price changes.
