Apple Music to mandate 'Made With AI' labels for tracks
The platform is moving from discretionary tagging to a formal requirement, aiming to clarify the growing use of generative AI in the industry.
Apple Music is set to introduce a mandatory "Made With AI" tag later this year, according to a report from Variety. The new label will be required for any track where a material portion of the content involves the use of generative AI. This development marks a significant shift in how the platform handles artificial intelligence, moving beyond the current system of optional transparency tags.
Earlier this year, Apple added support for Transparency Tags, which allowed AI-generated tracks to be marked so listeners could identify them. However, the application of these tags was previously at the discretion of labels and distributors. The upcoming policy aims to create a more formal requirement, addressing concerns that the previous approach was insufficient given the rapid adoption of generative AI in music production.
The move comes as generative AI continues to cause upheaval across creative fields. Last month, several major labels called for the prohibition of AI-generated content, often referred to as "slop," from being included in global music charts. The industry is increasingly seeking to distinguish between human-crafted and machine-assisted music to maintain consumer trust and chart integrity.
Other streaming platforms have varied in their approach to AI, with some attempting to limit its influence while others embrace it. The niche streaming service Deezer has recently released tools and statistics to identify generative AI music, highlighting the growing need for industry-wide standards. Apple’s new policy positions it as a leader in formalising these labelling practices.
There is currently no publicly known timeline for when the tags will begin appearing on the platform. Additionally, there is no precise definition of what specific use cases will merit the label, with the term "material portion" remaining somewhat vague. Engadget has reached out to Apple for confirmation of the feature, but the company has not yet responded.
The introduction of the mandatory tag is expected to provide greater clarity for investors, institutions, and consumers navigating the evolving landscape of digital music. As the definition of authorship in music becomes more complex, formal labelling requirements may become a key differentiator for streaming services.
