Event
Meta has rolled out Meta AI direct messaging capabilities to all Threads users globally. The feature allows users to send posts, images, links, and videos to the AI for one-on-one conversations. This follows similar integrations on Facebook, Instagram, and WhatsApp. While the AI is now accessible in private messages, users cannot block the account, though they can mute replies.
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The update allows users to privately converse with the assistant, share content, and ask follow-up questions, marking a strategic move to reduce reliance on third-party tools like ChatGPT and Google Gemini.
Background
Meta has expanded its Meta AI capabilities to all Threads users globally, enabling one-on-one direct messaging. This update allows users to send posts, images, links, and videos to the AI for private conversations, a feature previously available on Facebook, Instagram, and WhatsApp. The move follows community feedback requesting more contextual interactions without public visibility. While the AI is now accessible in private messages, users cannot block the account but can mute replies. This rollout occurs alongside ongoing testing of Meta AI in Threads’ public feeds in select markets, including Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore.
Meta has expanded its Meta AI capabilities to all Threads users globally, enabling one-on-one direct messaging. This update allows users to send posts, images, links, and videos to the AI for private conversations, a feature previously available on Facebook, Instagram, and WhatsA
Fact cards
Key entities: Meta, Threads, Facebook, Instagram, WhatsApp, Meta AI.
What can users send to Meta AI in Threads? Users can send posts, images, links, and videos for one-on-one conversations. Can users block Meta AI on Threads? No, users cannot block the account but can mute replies or click “not interested”. Where was Meta AI initially tested on Th
May 2024: Meta AI testing begins on Threads’ public feed in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore. Recent: Meta AI direct messaging capabilities rolled out globally to all Threads users.
Timeline
Meta AI testing begins on Threads’ public feed in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore.
Meta AI direct messaging capabilities rolled out globally to all Threads users.
FAQ
Users can send posts, images, links, and videos for one-on-one conversations.
No, users cannot block the account but can mute replies or click “not interested”.
In Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore.
Yes, similar integrations were previously available on Facebook, Instagram, and WhatsApp.
Users can privately chat with the AI, share Threads posts, images, links, and videos, and ask follow-up questions.
No, testing in public feeds is currently limited to select markets including Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore.
Meta AI is already available in direct messages on Facebook, Instagram, and WhatsApp.
Users can mute the @meta.ai account, use the “Not interested” option on AI posts, or hide AI replies on their own posts.
To keep users within Meta’s ecosystem and discourage the use of third-party assistants like ChatGPT or Google Gemini.