Writer rejects social media pressure to fear ageing as she approaches 30

The Guardian published an opinion piece on 16 May 2026 in which writer Eleanor Burnard reflects on approaching her 30th birthday and rejecting the pervasive fear of ageing promoted by social media. Burnard, who describes feeling "paralysed with an impending sense of existential doom" on the eve of her 20th birthday, now expresses excitement about "earning my greys" and maintaining her personal style as she ages.

Burnard critiques the "highly lucrative industries" dedicated to anti-ageing, arguing that plastic surgery trends and AI-driven perfectionism have exacerbated self-loathing among young women. She notes that influencers and celebrities frequently promote facelifts and digital editing tools to susceptible audiences, embedding a fear of looking one’s age into the mindset of Generation Z.

The article highlights several public figures who have spoken positively about natural ageing, including Pamela Anderson, Emma Thompson, Tracee Ellis Ross, and 24-year-old Billie Eilish. Burnard observes that these women are often described as "brave" for not being ashamed of their wrinkles, a label she notes is not similarly applied to their male counterparts.

Drawing inspiration from online communities, Burnard cites the late Helen Van Winkle, known as @baddiewinkle, and Melbourne-based fashion duo Ginger and Carman. She also references designers Betsey Johnson and Anna Sui, as well as singer-songwriter Dolly Parton, to illustrate that older age does not require dimming one’s whimsy or sense of style.

While acknowledging that ageing brings inevitable challenges such as health issues and grief, Burnard concludes that she is no longer afraid of entering new phases of life. She describes wrinkles as badges of honour and expresses anticipation for the "grey-haired woman" she will become, asserting that every trip around the sun is something to celebrate.