Willog Secures Series B-2 Funding to Advance Predictive AI in Supply Chain

South Korean supply chain intelligence firm Willog has announced the successful closure of a Series B-2 investment round from seven investors. The funding round includes participation from KB Investment, SGC Partners, Sneakpick Investment, IBK Capital, Re-Investment, Muirwoods Ventures, and Big Basin Capital. While the specific monetary value of the transaction remains undisclosed, the capital injection marks a significant step for the company as it seeks to scale its operations globally.

Willog intends to deploy the proceeds primarily to accelerate the development of its in-house predictive artificial intelligence capabilities. The firm differentiates itself by focusing on the warehouse environment, which it identifies as the primary point of risk in the logistics chain. By utilising proprietary sensors and AI, the company monitors conditions such as breakage, temperature deviations, and impact damage that are often difficult to detect in real time.

The technology relies on hardware, software, and AI developed entirely in-house to collect real-time cargo condition data, including temperature, humidity, shock, tilt, and light. This approach addresses the industry's heavy reliance on manual experience, which frequently creates blind spots leading to compliance issues and operational inefficiencies. Willog currently serves over 200 global enterprise customers, with a roster that includes major entities such as Hyundai and Abbott Laboratories.

CEO Daniel Yun stated that the investment provides the necessary foundation to scale the company's vision beyond simple visibility. The strategic goal is to redefine how logistics is managed by turning invisible logistics events into data, intelligence, and actionable decisions. This shift aims to help customers make better decisions at every level of the supply chain, moving the sector away from reactive measures toward proactive management.

As part of its expansion strategy, Willog plans to utilise the new funding to establish a stronger global footprint in key international markets. The company has specifically targeted the United States, Singapore, and Japan for growth. While exact timelines for these expansions have not been specified, the move signals a concerted effort to penetrate major economies where supply chain complexity is high.

The broader context of this funding highlights the growing demand for advanced logistics technology as global trade networks become increasingly intricate. By focusing on the granular data points within the warehouse, Willog positions itself to offer a critical layer of intelligence that traditional logistics platforms may overlook. The successful completion of this round underscores investor confidence in the potential of AI-driven solutions to resolve persistent inefficiencies in the industry.