WIIRed Review Questions Value of Balmuda’s $429 NatureWind Studio Fan
A WIRED assessment of the NatureWind Studio highlights its patented dual-blade technology and silent operation, but notes the $429 price tag is difficult to justify against rivals like Dyson, Vornado, and Dreo.
WIRED has published a detailed review of the Balmuda NatureWind Studio, a $429 pedestal fan from the Tokyo-based manufacturer known for high-end, minimalist appliances. The review assesses the device’s patented dual-blade design, which utilises a slow-moving inner blade and a faster-moving outer blade to mimic a natural outdoor breeze. While the unit produces a gentle, wide-ranging airflow rated at just 9 decibels on its lowest setting, the publication questions whether the premium price is justified given the absence of modern conveniences found in competing products.
The NatureWind Studio, which launched in the US market in early June after being available in Japan since 2010, features a distinctive wide tripod design that requires approximately 3 square feet of floor space. The review notes that the unit’s fixed height and lack of vertical oscillation, combined with its broad footprint, can make placement challenging in typical living environments. Although the fan lacks a rechargeable battery, it is equipped with a 10-foot fabric-wrapped cord to mitigate mobility issues, and the reviewer noted the unit is completely inaudible in a silent room, despite being unable to independently verify the decibel rating due to ambient noise.
Performance metrics indicate the fan is optimised for smaller spaces rather than large, open-concept areas. On its highest setting, known as Jet Mode, the NatureWind Studio achieved a maximum airflow of 925 feet per minute. This output is significantly lower than high-velocity circulators such as the Vornado EOS 9, which pushes more than 1,400 feet per minute. The review suggests that while the airflow is sufficient for personal comfort in a living room, it lacks the bulk air movement required for larger environments or high ceilings.
A primary point of criticism in the WIRED assessment is the lack of a remote control, smart features, and app connectivity. The reviewer described the absence of a remote as inconvenient, particularly given the fan’s inability to oscillate vertically, which requires users to physically adjust the unit to change speed or direction. This stands in stark contrast to competitors like the Dreo TurboPoly 765S, which retails for $160 and includes remote control, vertical oscillation, adjustable height, and Matter connectivity.
When compared to other premium options, the NatureWind Studio faces stiff competition. The Dyson Cool AM07, priced at $400, offers a bladeless design and iconic silhouette, though it is louder at 31 decibels on low speed and provides a narrower airflow. The review concludes that while the Balmuda unit produces one of the nicest breezes experienced from a household fan, the $429 price point is difficult to defend against rivals like the Vornado VFan ($209) and the Vornado Ara ($290), which offer longer warranties and more memorable aesthetics despite rougher airflow and higher noise levels.
