VisitorsCoverage deploys AI travel insurance tool as UK consumer sentiment shifts
Insurers and insurtechs are increasingly turning to conversational AI to simplify complex customer journeys, with travel insurance emerging as a key sector for adoption despite lingering consumer hesitation.
VisitorsCoverage has introduced a ChatGPT-powered comparison application that allows consumers to research, compare, and purchase travel insurance policies through natural language interactions. The platform enables users to describe their travel plans, receive personalised quotes, compare coverage options across multiple providers, and review policy details before finalising a purchase.
The launch coincides with findings from the GlobalData 2025 UK Insurance Consumer Survey, which indicates that 42 per cent of UK consumers are comfortable receiving insurance quotes from chatbots. Within this group, 12.8 per cent stated they would be very comfortable with the technology. However, the data also reveals significant market resistance, with 33.6 per cent of respondents feeling uncomfortable and 24.5 per cent remaining neutral regarding AI-driven quotes.
Travel insurance is considered particularly well-suited for conversational AI due to the complexity of coverage selection and the high variability of trip requirements. The sector faces ongoing pressure to simplify customer journeys and improve digital engagement, with insurers and insurtechs increasingly deploying these tools to reduce friction. AI-enabled comparison tools aim to make policy information more accessible and personalised, addressing the uncertainty many consumers feel when determining which cover options are most suitable.
Despite the growing traction of conversational AI tools, the survey data suggests that barriers remain that continue to limit broader adoption. The mixed consumer sentiment highlights the challenges insurers face in balancing innovation with trust, as the industry seeks to streamline distribution channels while navigating varying levels of consumer comfort with automated financial services.
The source material for this report was originally published by Life Insurance International, a brand owned by GlobalData. The information provided is for general informational purposes only and does not constitute financial advice.
