TikTok trials AI likeness detection tool for US creators
The platform is testing identity-verified tools to help creators identify and report unauthorised AI-generated content, following similar moves by competitors such as YouTube.
TikTok has begun testing an opt-in tool that allows creators to scan for and report unauthorised AI deepfakes of their likeness. The service, which was first identified by social media consultant Matt Navarra, is currently being trialled with a limited group of creators in the United States.
TikTok US spokesperson Zachary Kizer confirmed the test to The Verge, noting that the initiative is part of the company’s broader effort to manage content moderation in response to the rise of AI-generated material. The platform states that the tool enables users to identify potential unauthorised uses of their likeness and report them directly to the company.
To participate in the trial, creators must undergo identity verification through Jumio, a third-party service. This process requires a real-time selfie scan and an ID check. Kizer stated that TikTok does not retain ID documents and uses facial information solely for likeness matching and to help identify potential unauthorised uses of a creator’s likeness.
Once verified, the system scans for AI-generated content that may use a creator’s likeness. Participants can then review the findings and report any unauthorised posts or accounts. The specific number of creators involved in the test has not been disclosed, with the company describing the group only as “some” US creators.
The move comes as competitors also ramp up efforts to address AI likeness issues. YouTube recently made a similar tool available to all adult users, reflecting a wider industry response to the challenges posed by synthetic media. It remains unclear whether the TikTok tool will be rolled out beyond the initial test phase or made available to a broader audience.
