The Economist’s Howard argues athletic obsession harms American society
A new analysis in the publication’s Checks and Balance newsletter describes the fantasy of athletic greatness as a plague on American life, highlighting the cultural shift away from broad participation toward elite performance.
The Economist has published an analysis by its United States editor, Charlotte Howard, which argues that the pursuit of athletic greatness has evolved into a detrimental force in American life. The piece, published in the publication’s Checks and Balance newsletter, suggests that the cultural fixation on elite performance is exerting a negative impact on society.
Howard characterises the "fantasy of athletic greatness" as a "plague on American life." The analysis posits that this obsession has shifted the focus away from the intrinsic value of sport and towards a singular, often unattainable, ideal of excellence. This perspective frames the current state of American sports culture as one that prioritises winning and status over broader societal benefits.
The article, titled "Make America worse at sports," was published on 18 July 2026. As a weekly news magazine based in the United Kingdom, The Economist often examines the intersection of culture and economics. In this instance, the publication uses its platform to critique how the metrics of success in sports have permeated and potentially degraded broader social interactions and community values.
Howard’s commentary highlights a qualitative argument regarding the societal costs of this athletic obsession. Rather than focusing on financial metrics or market movements, the analysis addresses the soft power and cultural capital associated with sports. The piece suggests that the pressure to achieve athletic greatness creates a environment that is less inclusive and more stressful for participants and observers alike.
The publication’s stance indicates a growing scrutiny of how elite sports culture influences national identity. By labeling the pursuit of greatness as a plague, Howard and The Economist are drawing attention to the potential long-term consequences of a society that values athletic superiority above other forms of human achievement. This analysis serves as a critical examination of the cultural priorities that drive American life.
