Sony Unveils First True RGB Bravia Lineup with Flagship 9 II and Bravia 7 II
Pre-orders are now live for the Bravia 9 II, ranging from $3,600 to $31,000, and the Bravia 7 II, priced between $1,600 and $9,000, as Sony expands its high-end consumer electronics portfolio.
Sony has officially launched its first "True RGB" television models, introducing the Bravia 9 II flagship and the Bravia 7 II to the market. These sets represent a significant shift in Sony’s Mini LED strategy, utilising independently driven red, green, and blue LED backlights rather than the standard white or blue arrays found in conventional displays. The company states that this architecture, powered by its RGB Backlight Master Drive Pro, delivers purer colour reproduction, reduced blooming, and greater brightness compared to regular Mini LED televisions.
The Bravia 9 II serves as the new premium tier, available in 65-inch, 75-inch, 85-inch, and a massive 115-inch sizes. Pricing for the flagship model ranges from $3,600 for the 65-inch variant to $31,000 for the 115-inch screen. Sony describes the 9 II as the "most advanced expression of True RGB," citing the highest level of backlight control and colour accuracy, particularly in high-brightness environments. The model features the Immersive Black Screen Pro treatment to minimise glare and reflections, alongside up-firing beam tweeters designed to complement the cinematic scale of the larger screens.
Positioned as the more accessible option, the Bravia 7 II offers a broader range of sizes, starting at 50 inches and extending to 98 inches. Prices for the 7 II range from $1,600 for the 50-inch model up to $9,000 for the 98-inch version. While it shares the core True RGB backlighting technology with its flagship sibling, the 7 II is designed to offer a more competitive entry point into Sony’s high-end display lineup, which has historically been referenced as challenging OLED dominance with its specific RGB LED architecture.
Both models incorporate Voice Zoom 3 technology, which uses artificial intelligence to enhance dialogue quality, addressing a common consumer pain point in home cinema setups. They also support major audio-visual standards including Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced. To ensure optimal viewing experiences, the televisions include specific studio calibration modes for content from Netflix, Prime Video, and Sony Pictures Core.
The hardware is mounted on a narrow transparent stand intended to create a floating, cable-free aesthetic. Pre-orders for both the Bravia 9 II and Bravia 7 II are now live, allowing consumers to secure units across the various size and price tiers. This launch marks a definitive step in Sony’s effort to differentiate its Mini LED offerings through precise colour control and advanced backlighting management.
