Tech

Rocco Smart Fridge Offers Up to $400 Discount in Limited-Time Sale

The smart beverage fridge, previously reviewed by WIRED, is available exclusively through the company’s website with discounts varying by colour variant.

Author
Owen Mercer
Markets and Finance Editor
Published
Draft
Source: WIRED · original
Up to $400 Off: The Smart Fridge That Haunts My Algorithm
Manufacturer’s seasonal promotion excludes Amazon Prime Day participation

Rocco is running a limited-time seasonal sale on its smart beverage fridge, offering discounts of up to $400 off the retail price. The promotion is valid until July 5 and applies exclusively through the manufacturer’s website, meaning the unit is not participating in the concurrent Amazon Prime Day 2026 event.

Discounts vary by colour. Models in Blue, White, and Icy Blue receive a $400 reduction, while all other colour variants, including black, orange, yellow, green, and a new beige, are discounted by $300. Each purchase during the sale includes a 10-year warranty and 12 cans of Tropical Mango Trip functional beverage.

The Rocco fridge features a smart app that uses internal scanning to identify contents, including obscure beverages such as OoMee algae-infused drinks and Yaté yerba mate. The unit includes a metal, colour-matched tray and fluted glass front designed to refract light and protect contents from UV damage. The fridge is available in eight colours.

WIRED contributor Andrew Watman previously reviewed the fridge in 2024, awarding it a 7/10 rating. The product has gained significant visibility on social media platforms, particularly Instagram, marketed as a statement piece with a retro-contemporary aesthetic.

The fridge’s app allows for remote control of lights and temperature settings, appealing to consumers seeking convenience. The specific retail price of the Rocco fridge is not stated in the source material, only the discount amounts.

Continue reading

More from Tech

Read next: Musk’s trillionaire status fades as SpaceX shares fluctuate post-IPO
Read next: Cerebras shares tumble 20% as AI chipmaker warns of margin compression