Tech

Reto Project launches $34.99 Kodak EC35 film camera

The Kodak EC35, released by Reto Project, offers manual operation and a fixed aperture at a price point significantly lower than its predecessor, the Snapic A1.

Author
Owen Mercer
Markets and Finance Editor
Published
Draft
Source: The Verge · original
Kodak EC35 is a dirt-cheap point-and-shoot film camera
New entry-level 35mm point-and-shoot targets budget-conscious photographers

Reto Project has released the Kodak EC35, a 35mm point-and-shoot film camera priced at $34.99. The device features a fixed f/10 aperture, a 1/100 shutter speed, manual wind and rewind, and an automatic flash. It is available in multiple colours including butter yellow, lavender, powder blue, blush pink, avocado green, midnight black, and vanilla white.

The release follows the commercial success of the $99 Kodak-branded Snapic A1. Unlike the previous model, the EC35 lacks double exposure features and zone focusing. The design includes a sliding lens cover, reminiscent of the Olympus Stylus/Mju lineup. The lens covers are a slightly darker shade than the camera body, with accent colours on the black and white variants.

The camera’s specifications and manual operation place it on par with traditional drugstore disposable cameras. The inclusion of manual wind and rewind mechanisms further emphasizes this functional positioning. The device is designed to require minimal user input, relying on its built-in automatic flash for illumination.

The product contributes to the ongoing film photography renaissance. By offering a lower price point, Reto Project aims to make film photography more accessible. The EC35’s specifications are comparable to entry-level disposable units, prioritising simplicity over advanced features.

No specific release date or availability regions are provided in the source material. The camera is currently available in seven distinct colour options, catering to aesthetic preferences alongside functional requirements.

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