Prime Day 2026: Streaming giants slash prices for Amazon members
Major streaming services are offering promotional trials and annual discounts exclusively to existing Prime subscribers, with HBO’s ad-free tier dropping by more than 30 percent.
Amazon Prime Day 2026 has commenced, marking a shift in the annual retail event’s focus from traditional hardware discounts to significant offers on digital streaming subscriptions. The promotional deals are exclusively available to existing Amazon Prime members, requiring an active account to access the reduced rates for major content providers including HBO, Paramount Plus, Crunchyroll, Britbox, and MGM Plus.
HBO is leading the charge with an ad-free annual subscription priced at $133, representing a discount of more than 30 percent off the standard rate. The offer provides access to a library of high-profile content, including spinoffs of Game of Thrones, The White Lotus, The Last of Us, and The Wire. This annual pricing structure positions HBO as a primary target for subscribers seeking long-term value rather than short-term trials.
Other major platforms are utilising a two-month trial model priced at $1 per month. Paramount Plus, Britbox, and MGM Plus are all offering this introductory rate, which reverts to standard pricing upon the conclusion of the trial period. Paramount Plus features content such as South Park and Tyler Sheridan, while Britbox targets viewers of British television dramas. MGM Plus offers access to films and series including Fargo, From, and The Institute.
Crunchyroll is providing annual subscription discounts that exceed typical Prime Day offers. The Fan plan is priced at $60 per year, while the Mega Fan plan, which includes merchandise discounts and game access, is available for $84 per year. These rates represent significant savings compared to standard annual pricing, with the Mega Fan plan described as nearly half off the regular cost.
All promotional rates across these services are temporary. Once the two-month trial period or the initial annual term expires, billing will revert to the standard monthly or annual pricing set by each provider. The deals underscore Amazon’s continued strategy to leverage its Prime ecosystem to drive engagement with third-party digital content services.
