Plaintiffs file Arizona lawsuit against operators of non-consensual AI deepfake scheme
The suit targets the alleged operation of "AI ModelForge" and the sale of instructional courses on platforms like Whop, claiming the scheme generated significant revenue by targeting women with smaller social media followings.
Three women, one of whom is identified in court documents only as MG, have filed a lawsuit in Arizona against three named men and 50 other defendants regarding the non-consensual generation of artificial intelligence pornography. The plaintiffs allege that the defendants operated a scheme known as "AI ModelForge," which utilised software called "CreatorCore" to scrape images from unsuspecting women's social media accounts. These images were subsequently used to generate deepfake content that was monetised on platforms such as Fanvue.
The complaint details how the defendants allegedly sold instructional courses via the platform Whop, teaching men how to use the "CreatorCore" software to train AI models. According to the suit, the men provided "Blueprints" detailing methods to scrape images and remove clothing from women's photos. The scheme reportedly targeted women with fewer than 50,000 followers, a strategy allegedly adopted to avoid legal repercussions. The plaintiffs claim the operation generated more than $50,000 in income within a single month and produced over 500,000 images and videos.
MG, a personal assistant who works as a waitress, stated she never intended to become an influencer and used her Instagram account simply to share moments from her life. She alleges that she received direct messages informing her that doctored images of her were circulating online. These images depicted her face superimposed onto scantily clad bodies with matching tattoos, creating a convincing illusion of reality. MG expressed horror at the lack of control she had over her own image and the use of her likeness to advertise the very platform responsible for the abuse.
The lawsuit names Jackson Webb, Lucas Webb, and Beau Schultz, alongside numerous John Does. It further alleges that the defendants encouraged subscribers to target women with smaller followings to evade detection. Nick Brand, an attorney representing the plaintiffs, described the operation as a "harem of indistinguishable AI copies" and noted that the young men were effectively selling the ability to prey on other women. Brand compared the situation to making a victim the face of an oppressive agency, highlighting the profound harm inflicted on the individuals involved.
Current regulatory frameworks face scrutiny in light of these allegations. While federal and state laws exist to ban non-consensual AI pornography, the plaintiffs argue that existing regulations are reactive rather than proactive. The Take It Down Act, a federal law signed by President Trump in May 2025, does not take effect until May 2026. Meanwhile, social media platforms have responded differently to the claims; TikTok stated that associated accounts were removed for violating community guidelines, whereas Instagram indicated that some accounts remain active as they allegedly do not technically violate current AI content guidelines.
The original Linktree page for AI ModelForge now redirects to a Telegram group rebranded as "TaviraLabs," which claims to be a coaching community with over 18,000 members. Despite ongoing efforts by the plaintiffs to have infringing content removed, many accounts continue to post promotional material featuring AI-generated women. MG stated that filing the lawsuit has restored a sense of agency, though she warns that the threat of having one's image misused extends to anyone with a public online presence.
