OnePlus confirms market exit in North America and Europe, shifts software to ColorOS
Future software updates for existing devices will transition from OxygenOS to Oppo’s ColorOS, though the OnePlus 15 and 15R are guaranteed four major Android OS updates and six years of security patches.
OnePlus has confirmed its withdrawal from the North American and European markets, with the exit effective from July 2026. The smartphone manufacturer stated it will continue to honour existing warranty commitments and provide after-sales support for devices already in circulation. However, the company confirmed that future software updates for existing devices in these regions will transition from the proprietary OxygenOS interface to Oppo’s ColorOS.
The move marks a significant shift for a brand that originally gained prominence with the "flagship killer" moniker, launching its first device with CyanogenMod before developing its own clean and highly customisable Android skin. Since 2021, OxygenOS and ColorOS have shared the same codebase, resulting in a nearly identical user experience. Despite this long-standing convergence, the formal transition to ColorOS has drawn frustration from some long-time users who valued the distinct identity of OxygenOS.
While the official OnePlus website has experienced stock issues, devices remain available for purchase through third-party retailers such as Amazon. The OnePlus 15, priced at $900, offers performance comparable to competitors like Samsung and Apple, with notable strengths in battery life and 120W charging speeds. The device is scheduled to receive four major Android OS updates and six years of security patches, ensuring longevity for current owners despite the market exit.
Analysts note that while ColorOS may include more bloatware than its predecessor, the underlying software architecture has been shared for several years. This means the functional difference for users will be minimal, although the removal of specific OnePlus-exclusive features and Easter eggs may alter the ecosystem experience. The brand’s flexibility in allowing its audio and wearable accessories to pair with non-OnePlus Android devices remains a key selling point for consumers.
The decision to exit these markets comes as the broader tech landscape faces increased regulatory scrutiny, including recent actions against Google regarding AI watermarks and app store installations. For consumers considering a purchase, the primary consideration is whether the hardware value outweighs the software transition. With after-sales support accessible via the OnePlus Support website, the company aims to maintain goodwill among its existing user base in the region.
