NYC Mayor Mamdani Launches Tech Crews to Overhaul City Services
Led by CTO Lisa Gelobter, the PIT Crews aim to modernise municipal operations and enforce new consumer protection laws, drawing thousands of applicants from disillusioned big tech roles.

New York City Mayor Zohran Mamdani has unveiled the Public Interest Technology (PIT) Crews initiative, a programme designed to modernise municipal services through the deployment of specialised software. Launched at Coney Island’s Luna Park, the initiative assembles five teams of engineers and designers, many of whom are veterans of Silicon Valley or the United States Digital Service (USDS). The program is led by Chief Technology Officer Lisa Gelobter and is supported by a $5.24 million city budget alongside a $2 million grant from the Rockefeller Foundation.
The primary objective of the PIT Crews is to enhance government efficiency and raise service standards for New Yorkers. Working in 12-week sprints, the teams will collaborate with city agencies to build user-centric applications that address complex municipal challenges. Mayor Mamdani stated that the initiative aims to transform how citizens interact with the government, promising to raise expectations for what City Hall can deliver through rapid, agile development.
The inaugural project focuses on enforcing a new "click-to-cancel" regulation, which penalises companies that create barriers to subscription cancellations. Announced by Mamdani on 10 July, the rule takes effect on 1 October, coinciding with the planned launch of PIT software that will allow citizens to report services that hinder cancellation. Gelobter noted that the regulation is expected to save New Yorkers approximately $160 million, with the mayor admitting he is currently unable to cancel a subscription he no longer uses.
Gelobter, who previously led the creation of the College Scorecard while embedded in the Department of Education under the USDS, emphasized an engineering-led approach to city governance. She has hired fellow USDS veterans Luke Farrell and Maya Israni to manage the program. The initiative reflects a shift from the collaborative ethos of the original USDS to a more skeptical stance toward Big Tech, appealing to tech professionals disillusioned with the private sector’s focus on advertising and oligarchic interests.
Interest in the program has been significant, with over 3,000 applications received for approximately 35 available slots in the first week. Many applicants are coming from high-salaried roles in major technology companies, despite the public sector positions offering lower compensation and no equity. While the specific projects for the remaining four crews have not been announced, housing is anticipated to be a key focus area, alongside other nuts-and-bolts city services.
