Meta expands subscription business with AI-focused Meta One plans
The new bundles combine expanded access to Meta’s AI tools with premium features across Facebook, Instagram and WhatsApp, with separate tiers for businesses and creators.
Meta has introduced Meta One, a subscription service bundling expanded access to its artificial intelligence tools with premium features across Facebook, Instagram and WhatsApp.
Consumer plans include Core at US$7.99 a month and Premium at US$19.99. Both include features from Meta’s existing Facebook Plus, Instagram Plus and WhatsApp Plus tiers, while Premium provides greater AI usage. Meta says its core services will remain free.
Subscribers can use tools including Muse Image and Muse Video, Instagram’s Restyle editing feature, voice effects and other creative tools. Meta said the plans are intended in part to monetise its Muse AI models, following its reported US$14.3 billion investment in Scale AI in 2025.
Businesses and creators can choose from Essential, Advanced, Expert and Max plans, starting at US$14.99, US$49.99, US$149 and US$499 a month respectively. Benefits include expanded access to Meta Business Agent, analytics, audience insights, scheduling tools and additional account-management features. Pricing, benefits and availability vary by region, app and account.
The launch follows Meta’s introduction of standalone paid tiers in March. Appfigures, cited by TechCrunch, reported that Instagram’s average daily worldwide revenue reached US$1.2 million in the week of 9 September, up 475 per cent from the previous week, while Facebook’s reached US$528,000, up 143 per cent. BNP Paribas forecasts Meta’s subscription push could add US$13.5 billion in revenue by 2028, while Truist estimates US$20 billion by 2030.
