MercadoLibre shares slump 38% as strategic investments compress margins
Analysts from The Motley Fool argue the stock is fairly valued despite the sell-off, citing long-term ecosystem expansion in Latin America.

MercadoLibre (NASDAQ: MELI) shares have fallen 38% over the past 12 months, with the decline accelerating following the company’s first-quarter update released on May 7. The e-commerce and fintech operator reported revenue of $8.8 billion, marking a 49% year-on-year increase. However, the top-line growth was offset by a contraction in profitability, with operating margins dropping to 6.9% and net earnings per share falling to $8.23 from $9.74 in the prior year period.
Management attributes the margin compression to deliberate strategic investments aimed at capturing market share in Latin America. Key initiatives include lowering the threshold for free shipping in Brazil to stimulate gross merchandise volume and expanding credit card offerings within the fintech segment to target underbanked populations. These moves have increased loan reserves and near-term costs, impacting the bottom line while the company seeks to deepen its ecosystem.
Despite the short-term profit declines, the company maintains a robust competitive position. MercadoLibre benefits from deep network effects, high switching costs for merchants utilising its integrated payment, analytics, and inventory services, and extensive logistical infrastructure across South America. These factors create a wide moat that analysts argue is difficult for competitors to replicate, particularly in a region where online retail is expanding rapidly.
An analyst from The Motley Fool contends that the stock is fairly valued and presents an attractive entry point for long-term investors. While the forward price-to-earnings ratio remains above the consumer discretionary average of 26.5, the analyst argues this premium is justified by strong sales growth and the potential for the advertising business to scale as the ecosystem expands. The view is that current margin compression is a temporary trade-off for future financial improvement.
The Motley Fool’s Stock Advisor service did not include MercadoLibre in its current list of 10 best stocks to buy, despite the positive assessment in this specific analysis. The report notes that the company’s competitive edge and investments in future growth could allow it to capitalise on the attractive growth runway in its core markets, even as it faces stiff competition in its home region.


