Mbappe seeks Jordan-style equity deal in reported Nike exit
Reports from L’Equipe suggest the French star is pursuing a partnership model centred on brand development and revenue shares, rather than traditional sponsorship.
Kylian Mbappe is considering a departure from his long-standing sponsorship with Nike to join an unnamed brand, according to reports from L’Equipe. The Real Madrid forward is reportedly seeking a partnership structure inspired by Michael Jordan’s historic deal with the sportswear giant, which granted the basketball legend an active role in brand development and a direct financial stake in its commercial success.
The proposed arrangement would mark a significant shift in how a top-tier footballer engages with commercial partners. Rather than serving merely as a sponsored athlete, Mbappe is understood to want a direct involvement in the expansion and revenue generation of the new entity. This model mirrors the creation of the Air Jordan brand, which transformed Jordan into one of the wealthiest athletes in history through equity and profit participation.
Established competitors in the sportswear sector, including Adidas, Under Armour, and Puma, are reportedly out of contention for the partnership. The mystery brand is described as not being affiliated with any of the existing major players in the football kit market, suggesting Mbappe may be looking to build a new commercial entity rather than joining an incumbent.
The report emerges shortly after Nike launched a high-profile global advertising campaign featuring Mbappe alongside other sporting icons such as Erling Haaland, Cristiano Ronaldo, and LeBron James. The timing raises questions about the stability of the relationship, particularly as Mbappe was a central figure in Nike’s most recent marketing push.
Off the pitch, Mbappe has faced scrutiny regarding his form during the second half of the previous campaign and his conduct on the field. He is now focusing his attention on preparations for the upcoming World Cup, while simultaneously weighing up major decisions regarding his commercial future. The identity of the potential new brand remains unconfirmed, and it is unclear whether the move will ultimately proceed.
